"Sex sells" is a term everyone is familiar with. Companies use sex appeal to sell products. Now I understand when it's selling lotion or lingerie, or anything related to the body/sex. But now every company is jumping on the band wagon. For instance pine-sol. Pine sol is a well know cleaning solution for cleaning floors that has been around for a long time. Everyone is familiar with the woman in all the pine-sol commercials who says "That's the power of pine-sol baby". Who I think has been in all the commercials since the beginning of time!. Here's and older ad:
As you can see she looks very masculine and athletic in this ad. She is showing how strong pine-sol really is. Which makes perfect sense. But now here is a more recent ad:
As you can see here she is much more glamorous. She is supine
(laying on her back) her hair is done beautifully, her nails are done, and she has gallons of make-up on. This is just one of the ads in the ad campaign in which all of the ads use some sort of sex appeal. I first saw the commercial about a year ago and she was laying in bed while a
(sexy) shirtless man was moping the floor. Now I don't know what he was about to do afterwards but there was some sort of implication. In my opinion the people behind the advertising for pine-sol are just tying to keep up with the times.
1 comment:
Wow I haven't seen the new ads yet. There is no need to sex up pine-sol or any other cleaning products! I've seen some commercials now where the voice over is talking really sexy about napkins or something random. Also, why are M&Ms sexy?? lol
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